Instapio is a data management platform leveraging device signals to digitize consumers’ physical journeys. Through its low-cost sensor technology powered by LoRa, Instapio extracts valuable data from brick and mortar business locations and leverages machine learning to build over 80 data parameters including demographics, visit histories, behavior attributes, interests and personas. The company’s mission is to democratize consumer data and empower business competitiveness against digital monopolies.
Instapio collaborated with machineQ to bring its sensors to market in the most scalable method possible. By utilizing LoRaWAN, Instapio’s sensors can be self-installed in minutes with consistent data uplink; saving businesses from lengthy networking and installation costs associated with sensor-based technologies. All businesses need to do to get access to their consumer insights data is to plug their sensor and they’re good to go.